With so much competition for sales and SDR candidates has your company started identifying and recruiting candidates that may not have traditional sales backgrounds? How can Sales Enablement support HR in expanding their search? What about B2C vs. B2B sellers? Join us for this episode with Shelley Mesh and hear her discuss the success she’s had in these areas and what she’s learned.

• Should Sales Enablement be involved in creating Sales and SDR job descriptions?
• Is Sales Enablement for B2C sellers different than for B2B?
• Identifying success profiles for candidates without direct sales experience.
• Is “selling” actually “sharing”?
• Setting new sellers up to have “hero moments”.

Shelley Mesh has been in the B2C sales enablement and training world since 2003, starting out in customer service, moving into sales and enablement, and segueing into recruitment and training. Most recently, she worked at an au pair agency, onboarding new reps responsible for both customer service and sales. She strongly believes that successful sales enablement starts with partnering with Human Resources to find the right people, including the non-traditional candidate. In the search for the unicorn, don’t overlook the grey duck; they may have everything you need without the typical education or career path.

Shelley is presently consulting with a digital ad agency on the redesign of their onboarding program. She lives in Arvada, CO with her husband and 2 children.

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