When it comes time to buy, your customers need options.

And if you’re not giving them the options they need…

They’ll go online and find someone who can.

That insight is foundational for Joe Crisara’s success. Now Owner and Business Coach at ContractorSelling, Joe managed to turn a quarter of a million dollars in debt into a thriving business.

All by giving his customers options.

In this episode, Joe and I discuss:

• Why options can transform any business for the better

• How to present options to the customer

• Why worrying about the competition is a waste of time
  

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