People buy you before they buy your message. If people are thinking of booking an appointment to see you, the first screen is 'is this person credible? Can I trust this person?". Communicating well about and with research is a key way to demonstrate your credibility. But it's not about spouting stats and citing papers! 

In today's podcast, Dr. Ryan Seaman joins the podcast to talk about how to drip-feed research in your practice communications in an easy way that will help people better understand the true value of chiropractic AND upgrade your credibility.

Dr Ryan is a practicing chiropractor, a coach, and the President of The Australian Spinal Research Foundation.

To register for Martin's Communicating to Improve Patient Care seminar check out https://www.chiro.org.au/commscircuit/#about

To increase the perceived value that people get (highly satisfied clients) I suggest you look at:

– The Retention Recipe https://insideoutpractices.com/the-retention-recipe

– The Daily Interactions Workshop https://insideoutpractices.com/mastery-of-daily-interactions

– The Matrix https://insideoutpractices.com/the-matrix

To learn how to feel confident communicating chiropractic in any situation check out the Difficult Situations Workshop https://insideoutpractices.com/deep-dive-mastery-of-difficult-situations

Send in a voice message: https://anchor.fm/martin-harvey/message