Recently, I was having a conversation with another woman lawyer about marketing options for small law firms, and she shared with me that she did not like seeing herself on video, so it was hard to imagine she would create reels on Instagram or videos for TikTok.

I totally understood! I do not love either seeing myself on video or hearing my recorded voice. And I know we are not alone. It comes up frequently in conversations with other women law firm owners of a certain age!

In this culture where women appear to be valued for youth and beauty, it takes confidence and strong self-esteem to put yourself out there if you think you have passed some kind of imaginary expiration date.

Comparison-it is on social media is not reserved just for people in their teens and 20s. Even those of us with lots of emotional management tools in our toolboxes can get caught up in comparing ourselves and our lives with what we see in our social feeds.

I can tell you all day, every day, that other people are not judging you nearly as hard as you judge yourself, but if you hate being on video, you likely will not really care.

So, I wanted to reassure you that there are other options for marketing your law firm besides becoming an Instagram or TikTok influencer. You don’t have to dance for your supper if the mere thought makes you feel a little sick.

Listen in to hear about five marketing tactics you can start using today to grow your law firm business.

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