In this episode, Gary and Naren explore Dr. Robert Cialdini's principle of "liking" as a key element in reducing insurance dependence in dental practices. They emphasize the importance of creating a personal connection with patients, both online and in-person, and offer practical strategies for building likability. They also discuss the value of educational videos in simplifying complex dental concepts to enhance the dentist's approachability. Join them for actionable insights on boosting the influence of "liking" in your dental practice to strengthen patient relationships and build lasting rapport.