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In this episode of the Vacation Rental Revolution podcast, host Shawn Moore interviews Nicole Tanner, the founder of Swig, a popular drink company known for its unique offerings and customer-centric approach. Nicole shares her journey from a busy mom seeking a better drink experience to creating a thriving business that empowers women and gives back to the community. The conversation covers the importance of embracing opportunities, building a strong team culture, and the challenges of scaling a business while maintaining quality and customer satisfaction. Nicole also discusses her personal health challenges and how they shaped her purpose and commitment to helping others.

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Chapters

00:00:00 Embracing Opportunities Over Failures

00:01:24 The Birth of Swig: A Unique Drink Experience

00:05:38 Creating a Customer-Centric Culture

00:10:18 The Importance of Launch Strategies

00:12:45 Building a Community and Giving Back

00:18:09 Overcoming Health Challenges and Finding Purpose

00:25:45 Scaling Swig: Partnerships and Growth

00:30:28 The Future of Swig: Vision and Expansion

00:38:57 Final Thoughts: Taking the First Step