Episode # 27 … Lance Smith, Millard West HS (NE)

Today’s guest is Lance Smith. Lance serves as the Athletic Director at Millard West High School in Omaha Nebraska. A lifetime resident of the state, Lance has presented on both the state and national levels where he has become a recognized source in the area of social media and the positive impact it can have on an athletic program. This industry innovator also recently completed a term as the President of the Nebraska State Athletic Administrators Association. Let’s settle in…and get to know Mr. Lance Smith. 

1:15- Introduction
 3:58- Innovative Ways to Use Social Media
 5:58- Using Skullsparks to Track Social Media Stats
 7:21- Opendorse
 9:45- Analytics from Twitter
 12:05- Student Run Live Streaming
 14:31- Leading the Nebraska State Athletic Administrators Assoc.
 17:30- What to do when you don’t know something?
 19:41- Creating an Athletics HOF
 24:49- Using Committees to Hire Coaches
 27:33- Challenges of Leading a Dept. where you Coached
 30:24- Ways to Raise Your Ceiling of Leadership
 35:21- What’s Next for Millard West after Covid?
 38:10- 2-Minute Drill

Book Mentions:  Radical Candor        The Slight Edge

You can follow Lance Smith and Millard West  on social media
 Twitter: Millard West Wildcats   Millard West Activities   Lance Smith Instagram: Millard West Wildcats
Find out more about Millard West Athletics at: Millard West Athletics Website

About Hangin With The AD Podcast….Hangin with the AD is an interview style podcast where Don Baker  partners with Josh Mathews to discuss hot topics and lessons learned with leaders in the world of athletics.  These leaders include high school athletic directors at the district and local school levels; college athletic administrators; leaders in spaces that connect to athletics such as nutrition, wellness, recruiting, student-athlete recognition; current and former athletes; and others, who can help athletic administrators develop themselves and their programs for a better daily experience for their athletic communities. Please leave us a review or rating to help us know how you were benefited from this podcast or how we can improve it.  Thank you for listening.  And until next time, thank you for spending your time, Hangin with the AD.   
Don Baker, CAA.... Director of Athletics for the Cobb County School District in Georgia. @CCSD_AD (twitter & instagram)
Josh Mathews, CMAA...Athletics Director at Pope High School in Marietta, GA (East Cobb) @jwmathews14 (twitter & instagram)