Have you ever wondered how you start a doggy bandana business? Well, in episode 270 you'll find out exactly how, because I'm talking to Steven and Lilian who run Prickly Pub Threads, a premium dog bandana business based in Lubbock, Texas.  The idea first came about when Lili and Steven adopted their first dog, Todd. They were looking for a smart bandana he could wear to meet the family at thanksgiving, but couldn't find anything, so Lily made her own. The family meet and greet went well and Lily started making her own puppy threads by hand.

Lily asked for a sewing maching for her birthday, did a get together with some dog owning friends who all bought bandanas, and from then the business was born.

They progressed to selling at local farmers markets, and built a network of local resellers who have been incredibly supportive. 

Tune in to discover; 

• How Steven learned very quickly to ignore the pricing models of pet smart and wallmart and instead create a premium product
• Why you should tap into your local network of dog owning friends and family when you start your business.
• Why your origin story is crucial, even when you are selling products. 
• How to differentiate your pet product business so you stand out from the ever growing competition. 
• The challenges of starting a side hustle pet business, whilst both studying full time at Texas Tech. 
• And much, much more...

This is a really inspirational episode, and any pet business will learn a lot from how Steven and Lily have transformed their offering, by positioning thier high end dog bandana's, as a confidence cloak for shy and nervous dogs. 

To find out more about Steven and Lily's Prickly Pup Threads click here now 

To grab a ticket for the Grow Your Pet Business FAST! Seminar LIVE in Fort Worth, Texas on January 14th click here now

To join Dom's world famous Diamond Pet Business Development Program click here now

To grab a copy of Dom's How to Disnify Your Pet Business Book click here now