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In this episode of the Vacation Rental Revolution podcast, Shawn Moore and Jake Shehee discuss the critical role of marketing in the vacation rental industry. They explore various aspects of marketing, including the importance of creating unique experiences, the limitations of influencer marketing, and the necessity of high-quality photography. The conversation also delves into strategies for retaining customers, the impact of OTA algorithms on visibility, and the effectiveness of SEO and paid ads.

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Chapters

00:00:00 Intro

00:00:30 The Importance of Marketing in Vacation Rentals

00:03:12 Understanding Influencer Marketing and Its Limitations

00:05:59 Creating Unique Experiences to Stand Out

00:08:50 The Role of Photography in Marketing

00:12:04 Launching with Quality vs. Quantity in Marketing

00:14:56 The Impact of OTA Algorithms on Visibility

00:17:49 Retaining Customers Through Effective Communication

00:21:11 Utilizing SEO and Paid Ads for Growth