In episode 28 of the Augmented podcast (@AugmentedPod), the topic is: Making Industry Sexy. Our guest is Scott MacKenzie, Host of the Industrial Talk podcast (@IndustrialTalk), https://industrialtalk.com/ 

In this conversation, we talk about Scott's personal journey from humble beginnings as a lathing contractor prepping houses for plastering and certified lineman climbing utility towers going to night school MBA to industrial marketer and educator and eventually becoming the leading independent industry podcast. We discuss his unique approach to industrial marketing and networking, focused on conversations to make introductions that turn into business. We chart the road ahead for industrial leaders, industrial tech, and marketing.

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Augmented--the industry 4.0 podcast.

Trond's takeaway: Building relationships is the foundation of business and should be the mainstay of marketing, even in the digital era. Podcasts have emerged as a powerful way to structure industrial conversations, and the Industrial Talk podcast is a masterful example of combining content marketing with authenticity, voice and a strong mission.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 39, Covering Industrial Innovation, episode 26, Manufacturing in Massachusetts, or episode 4, A Renaissance in Manufacturing. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

• LinkedIn: https://www.linkedin.com/company/augmentedpod
• Facebook: https://www.facebook.com/AugmentedPodcast/
• Twitter: https://twitter.com/AugmentedPod
• YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

Augmented--industrial conversations that matter. 

Special Guest: Scott MacKenzie.