A education buff, Tamara Shaw-Reid is qualified in Resort Management, Marketing Co-Ordination, Visual Merchandising, Spa and Beauty Therapy, Trans-International Detox, Education and Account Management.

With 10+ years experience, Tamara's career has allowed her to travel through most pathways and sectors of the beauty industry, which lead her to self-found the Beaute Industrie community in April of 2018.

In recognising the gap between owner operators and therapists through competition in the beauty industry, Beaute Industrie was born as an online support platform for the professional beauty industry.

Passionate about community and culture within the professional beauty industry, Tamara strives to create a positive industry change over entertaining competition. Connecting beauty business owners with their teams, and teams with clients via honest, transparent and inspirational team development sessions, the industry is becoming it’s own through a new level of customer experience.