Never fight on price. Price in not the issue – you are the issue. Only 6% of things are bought on price. Anybody can fight on price. Let's learn 14 techniques to make price a non-issue.

This is all about human perception. The human mind has to find a benchmark or comparison to make judgments, especially when we are talking about unfamiliar situations or new products. People need to make comparisons with their past experience and knowledge.

If the price comes up – you have blown your presentation.

Join me for this week's podcast on Price Is Not The Issue – YOU are.

Learn how to master the influence skill of making price a non-issue.

Discover why most objections are lies and solving them hurts your ability to persuade