Have you ever been involved in a negotiation with somebody and wondered "can we just drop the facade? can we drop the formalities and get to the point here?" Well, the answer is no. When negotiating or persuading, many times people expect the ritual. They expect the "dance." While it may seem like skipping the formalities will get things done faster remember: persuasion is a people business and people are emotional. In this episode, Kurt and Steve discuss some ways to effectively go through the negotiation process and quickly get the best outcome.