Hello everyone and welcome to the third and final part of our SEO Series! Mike is still away and on today's episode I'm going to talk about how SEO creates a better relationship between you and your customer and the different strategies you can use to enhance this relationship.

We talk first about creative ways to transform your online transactions. The best way you can stand out from the crowd is to tell a story about your product. This means creating a narrative, developing descriptions, and using keywords to generate trust between yourself and the consumer. But this is more than keyword spamming. You can't use SEO like and be successful. The heart of SEO is in how natural and intuitive you make it for your customers.

The topics we cover today:

• Enhancing your own SEO strategy
• How is Google influencing SEO?
• Using SEO to tell the story about your product
• Page Speed and customer experience
• What happens if your site isn't mobile friendly?
• I breakdown why keyword spamming doesn't work

In this final installment, I share why your first impression with SEO is the most important. The more natural you make it and the more normal it seems, the longer it will last and the more successful it will be.

If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!