Maximize Your Influence

Episode 312 - The Pratfall Effect - How Mistakes Help Persuasion


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Are you perceived as competent? Are you sure? You could be the smartest person in the room, but your verbal and nonverbal behavior could tell your prospects something else. Competence is your knowledge and ability in a particular subject area. Competency exists on many levels. When we are observing someone from a distance, or when we are meeting them for the first time and our experience with them is very limited, we subconsciously perceive and assign them a certain competency level. You are more likely to believe polls when your candidate leads Can you really do what you say you can do? Can you deliver? Does your audience think you have the skills, the knowledge, and the resources? Whether or not you have this deeper level of competence becomes glaringly obvious as people interact and work with you. Listen to Episode 312 to find out the answers!

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Maximize Your InfluenceBy Kurt Mortensen

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