One of the biggest surprises in 20 years of influence research is the importance of self-esteem. We have to understand human nature and ego. Now, what is Self-esteem? Basically a simple definition is how much you like yourself.

So what do we need to know? You need to understand the trend, that self-esteem is at a all-time low. Two out of three Americans suffer from low self-esteem and I'll put it this way. We all suffer from low self-esteem in some aspects of our life. Is it in a swimsuit? Is it public speaking? Is it closing? What is your area?

You have to massage their esteem while you persuade. If you don't – You will always get the no. Another reason is low self-esteem is a cause of bullying, threats, and intimidation.

Join me for this week's podcast as I discuss

"How to Stop The Bully: How to persuade difficult and aggressive people."