Great persuaders know and understand how to use different forms of power, but if you're like most people, you just cringed at the word "power." Is power something we're really allowed to talk about? Is it good or bad? Can we have power over our audience?

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There are many other positive forms of power that can be used during the persuasion process. You will be surprised how many different kinds of power exist and how you can add them to your toolbox of influence. Join me on this week's podcast titled How Personal Power Increases Your Influence. We will discuss the various forms of power and how to use this power during persuasion.