Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 35 of the podcast (@AugmentedPod), the topic is: Industry Analysts Shape Markets. Our guest is Kim Knickle, Research Director, Verdantix.

In this conversation, we talk about The main role of industry analysts which is to identify and understand trends in their chosen sector. What is the role of analysts going forward? What will their function be? Who are the relevant suppliers at any given time?

Augmented is a podcast for leaders, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip.co (@tulipinterfaces), frontline operations platform, and associated with MFG.works, the manufacturing upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast.

After listening to this episode, check out Verdantix as well as Kim Knickle's social media profile.

• Verdantix (@Verdantix): https://www.verdantix.com/
• Kim Knickle (@KimKnickle): https://www.linkedin.com/in/kim-knickle/

Trond's takeaway: Industry analysts are surprisingly relevant in today's information rich markets, perhaps because of information overload or the need for trusted sources of information. But as industry morphs and categories change faster than before, can firms keep up with the markets, and can analysts create a still picture of an evolving situation? Analysts are traditionally helpful for the buying process. Navigating the manufacturing industry is becoming more and more difficult as traditional vendors are complemented by a myriad of startups. As analysts assess trends, create segment taxonomies, size up markets, and prepare industry forecasts: 

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 42, Business Beyond Buzzwords, episode 32, Covering Industrial Innovation or episode 9, The Fourth Industrial Revolution post-COVID-19. 

Augmented--industrial conversations that matter.

Special Guest: Kim Knickle .