I had a great interview with the author of The Hype Handbook on this week's podcast. Hype is important (when used correctly) to grab attention and get people to focus on you or your product/service. If you don't get noticed and get them engaged – you can't persuade them.

Want to create more excitement for you or your product/service? Listen to this week's podcast as I interview the author of the Hype Handbook – Michael Schein. We are going to take a deep dive into attracting attention and getting people to adore you. Listen to How To Create Hype And Understand Mind Control