Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever before. Twenty years ago, the mindset was: "I trust you; give me a reason not to." Now the mindset is: "I don't trust you; give me a reason why I should." You could say trust is at an all-time low and still falling.

Stanford researchers study trust in autonomous products

Want to know the trend in trust? The trend is going from trust to trustless. It is a new concept in persuasion derived from the digital age. An idea that has come from Bitcoin and Blockchain.

Join me for this week's podcast - As Trust Erodes - Become Trustless.