I'm joined by Carl Mattiola, Co-Founder and CEO of Breakthrough Physical Therapy Marketing. Along with his partner, Chad Madden, PT, they have helped hundreds of clinics generate patients and grow their practices through applying sound marketing principles and techniques.    In this episode, Carl shares some very important fundamentals of marketing and lead generation -- including some common mistakes made by practice owners -- and some of their best strategies that have moved the needle the most for the practices they work with. You'll learn about the value of direct response marketing, how to leverage the "market awareness stages" to communicate effectively, and some of the best ways to convert leads into patients once they're interested.    Visit our WEBSITE www.neu.fit to learn more! Follow us on INSTAGRAM: https://www.instagram.com/neufitrfp/ Join our FACEBOOK page: https://www.facebook.com/neufitRFP