If you're anything like me, you get emails and letters that offer to get you massive amounts of new patients. It sounds good up front, but you end up with all these patients who aren't qualified for the work you want to do. As I learned in my own practice…marketing doesn't always work how you intend. So today I'm going to talk about a marketing lesson I learned and how PDA | Marketing Group helped me find a good marketing message mix that supported my practice goals.