Did you know that 80 percent of all new products fail or don't even come close to projected forecasts?3 Large corporations spend billions on focus groups to see if their product or service is viable.

Do you want to know how to balance logic and emotion during the persuasion process? Do you want to know how your prospect makes decisions? Discover how to create a persuasive message that resonates with their heart and their mind.

What happens in the brain when we imagine the future?

Join me for this week's podcast on Persuasion IQ Skill #2: How Your Audience Thinks And Makes Decisions

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