We don't act on "truth", we act on beliefs. And most of those were formed in childhood, then reinforced for years because they're convenient. In this episode, Tristan and Dave unpack how limiting beliefs quietly shape your marketing, hiring, pricing, and leadership and a practical process to bust them so you can build the business (and identity) you actually want.

In this episode you'll learn

• Belief vs. truth: why a belief is just a feeling of certainty (often without evidence) and how that keeps owners stuck.

• The convenient assumption trap: common unhelpful beliefs in practices (e.g., "good hires don't exist," "marketing is salesy," "I shouldn't raise fees").

• The results loop: Thoughts → Actions → Results → Beliefs → Identity—how to interrupt it and rewire it on purpose.

• Pain/pleasure & secondary gain: why your brain prefers the familiar (even when it hurts growth) and how to stop avoiding the right actions.

• Try-it-on method (24–72 hrs): adopt a new belief temporarily to lower resistance, take small aligned actions, and stack proof.

• Identity upgrades: moving from "I am not a marketer/leader" to identities that match your next-level outcomes.

Remember, your beliefs shape your business. Break the ones that hold you back, build the ones that move you forward, and you'll create the practice and life you've always wanted.

P.S. If you want to learn more about how to scale your healthcare practice, chat with one of our expert coaches at https://practiceacceleration.com/application and see how we can help you!

Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes!

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