The MOST important aspect of Trust is credibility It's harder to gain credibility nowadays than it ever was in the past. Most people are fairly sophisticated and have grown cynical with all the exaggerated and unsubstantiated hype that is thrown at them.

People who have been burned in the past develop thick skins against almost every persuasive message they are exposed to.

Want to sound smarter? Avoid these 24 overused words and phrases

Do people trust you? Are you sure? I would say that you are not creating the trust you need or deserve in the persuasion process. Trust is the glue the creates your ability to sell and influence. Join me for this week's podcast on PQ Skill #4: How To Establish Instant Automatic Trust