One of the hot topics right now is getting rid of PPOs. After all, with a PPO you're writing off 30-40% of your productivity to these big corporations. That's a big price tag for putting patients in your chairs. But what if you took that 30-40% and put the money to marketing toward fee-for-service patients who would support your practice goals? Now I'm not opposed to dentists signing up for PPOs; for some doctors it works. But today I'm going to give you a way to intentionally and strategically move away from the PPO environment and increase your productivity and increase profit like never before.