In the summer, thoughts often turn to holidays and warm evenings, but could now be the perfect time to consider your Christmas strategy?

In this episode, Nicole talks about why you should be thinking about your Christmas goals, and how best to prepare yourself, and your product business so as to make the most of the busiest shopping period of the year...

KEY TAKEAWAYS

• On average, sales from December tend to make up around 30% of most business's revenue - more if you sell seasonal items.
• Think about last year's best-selling items and consider whether or not they're still relevant? Could they be updated for this year? Most importantly, if you plan to stock them again, have you bought enough?
• If you have a bricks and mortar store, have you thought about the layout of your shopping space? Remember that impulse areas work best around the till areas.
• Consider hiring. VA or assistant to help you in the run up to the Christmas period, They can take the pressure off you and double your working potential in this most busy of periods!

BEST MOMENTS

'This might be the last thing you want to think about when it's 27 degrees outside!'

'Have a look at what price points worked best for you'

'Double-check all your lead times with your suppliers!'

'This can really help you focus and prioritise your time in the business'

VALUABLE RESOURCES

Book a call with me at https://thebuyerandretailcoachltd.as.me/discoverycall

PR Dispatch - www.prdispatch.com

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

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