All Things Private Practice Podcast

Episode 4: Money Mindset Real Talk [None Of That "Charge What You're Worth Shit]


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Therapists tend to struggle with money, setting rates, and understanding the value of what they offer. Hey... We never had business training, so it makes sense. : (

How many times have you answered a phone call from a potential client and said "My rate is 150, but my sliding scale is 30-150?" Your own anxiety caused you to immediately offer a sliding scale without being asked for one.

The mental health profession is crucial, necessary, and undervalued. We as a profession tend to be our own worst enemies when understanding the value that we offer.

We all have our own money traumas, fears, cultural narratives...

As a therapist and entrepreneur who used to have a GIGANTIC gambling addiction, money has always been triggering.

Whether you are saying...

  • You don't deserve to make money
  • You don't get into this field to make money
  • Talking about money makes me uncomfortable
  • Charging money goes against my values


  • If you're a licensed therapist, then you have...

    • At least a masters degree
    • Thousands of hours towards your licensure
    • Continuing ed hours
    • Student loan debt
    • Thousands of supervision hours


    • Yet you still can't understand that your time is valuable. We don't charge for 60-minute increments of our time. We charge for the transformation.

      If you're still reading this, ask yourself how much you spend on your own self-care and what it does for you?

      Most people say something like "I spend $100/week on a massage + tip." 

      • It makes me feel relaxed
      • It's my me-time
      • It's self-care
      • It helps with pain and anxiety


      • As therapists, we offer ^^^ and muchhhhhhhhhhhhh more.

        Let's start to understand that we are allowed to charge fees, enforce cancellations and no-shows, and more importantly, MAKE MONEY AND HELP PEOPLE SIMULTANEOUSLY!

        -------------------------------------------------------

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        ----------------------------

        Mentioned in this episode:

        A Thanks to Our Sponsor, The Receptionist for iPad!

        I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

        Visit the website for The Receptionist for iPad here!

        Mentioned in this episode:

        The Receptionist for iPad

        I want to thank The Receptionist for iPad for sponsoring this episode.

        From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking.
        Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.

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        All Things Private Practice PodcastBy Patrick Casale

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