Frankie Widdows is the founder and CEO of Eyelash Excellence ™. Frankie wasn’t always in the Beauty industry, in fact from 2002-2012 she was a Police dog handler, but her creativity and passion for beauty lead her down the path of discovering her true love of all things lashes.

Although originally trained in all aspects of beauty, she now solely specialises in Eyelash Extensions and these days spends most of her time travelling the globe to not only train others in her bespoke advanced techniques but to guest speaking and judge at some of the biggest events.

In addition to this, she enjoys developing new products, assisted by her father who is a natural inventor and has passed this onto his daughter. Together they spend many hours creating prototypes of different products before bringing them into Frankie’s online Eyelash supply store that distributes lash products across the globe.

Frankie is solely responsible for sourcing all her products, testing them over many months on real clients and only introducing them to her brand if she is 100% happy that they meet her high standards.

Frankie’s training academy is based in the South East of England, but due to demand for her courses she also developed them to be online so that her training is now accessible to anyone!

Frankie’s success is due to her passion and dedication to the industry including providing support, mentoring and high standards of training to new and existing fellow artists. Frankie pushes her students to be the best they can be, to maintain her high standards and to strive for perfection.

Frankie’s business has flourished and continues to develop and expand year after year. Over these years she has been assisted by her small hand selected team, these include ex-students of hers that she has seen grow and develop into amazing technician’s and trainers whom share her same ethos and passion and are valuable members of the Eyelash Excellence Team.