Are you still treating enrichment like an optional extra instead of the foundation of your service?

Do your clients really understand the experience you’re selling—or are you still stuck flogging time blocks?

And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum?

Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit. You’ll hear why enrichment is the golden key to happier dogs, more engaged staff, and premium-paying clients—and why the smartest operators are doubling down on it right now.

I also bring in snippets from Adam Delderfield and zookeeper Callan Edwards, who reveal how behaviour-focused enrichment and fresh zoo-inspired ideas are transforming the way daycares think about play, training, and client education (all of which you’ll hear more about at the Summit). Plus, I preview my brand-new presentation—Selling the Invisible—showing you how to communicate the transformation enrichment provides so clients line up to pay for it.

In this episode, you’ll discover:

• Why Enrichment is the Future of Pet Care – And why owners are demanding more than a “tired dog at pickup.”
• The Behaviour-First Model – How zoo-based methods are raising the bar for enrichment worldwide.
• Selling the Invisible – My new framework for packaging and pricing enrichment as an experience.
• The Power of Personalisation – Why no two dogs should get the same enrichment plan.
• The Golden Key – How enrichment unlocks profit, staff engagement, and client loyalty.

Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow

If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now