By adding Expectations to your persuasive toolbox, you can change your audience's expectations of you—and their expectation of buying your product, service, or idea—and you will be infinitely more persuasive.

Staring at yourself during virtual chats may worsen your mood

The challenge is you are creating negative expectations – they feel the desire to say no because of your mindset, body language, or word choice. When we suggest (subconsciously) that it is OK to say no – they do. Join me for this week's podcast on Resistance: Do You Create Your Own NO?