You could have the greatest product in the world, but if there is no trust, there is no sale. Trust can be ambiguous, but certain things are pretty clear: 1) You can't get others to trust you unless you first trust yourself; and 2) your message will not be convincing to others unless it's convincing to you.

Whenever someone tries to influence us, in our minds, we ask ourselves, "Can I trust this person? Do I believe him? Is she concerned about me?" We are less likely to be influenced if we sense that the person trying to persuade us is driven solely by self-interest.

Trust is the glue that holds the entire persuasion process together. Trust is created when you put your audience's interests and wants before your own. Research shows that, deep down, people want to trust others.

Gaining and keeping trust for both the short and long term is vital to your success as a persuader. Do people trust you? Are you sure? What is the one element of trust that most people don't have on their radar? How to you create that instant trust from your prospect?

Join me for this week's podcast on Increase Trust - How Will Power Affects Character. Discover your missing element for massive trust.