Cheryl Taylor is the founder and CEO of Oh Darling based in Liverpool and product range Idol. Cheryl has been in the beauty industry for coming up to 19 years. She is a respected educator and Lash Master and has a wealth of experience in a multitude of different beauty treatments. Cheryl has taught in colleges and salons across the country. She’s a well known innovator within the industry, providing training on behalf of some of the worlds leading brands. Cheryl is the architect of some amazing collaborations and innovations such as the River island pop up shop. She also has recently launched her lamination product range in Salons direct.