In this episode, Dan shares his history in the advertising business in his early days out of college at a large agency in Canada, where they did print, radio, and television ads for big brands, and how this business has dramatically changed. Peter paints a picture of the future when personal AI’s with perfect knowledge will have enough data to correctly predict which products and services we will want, even before we ask. Dan and Peter agree that human-AI collaboration will ultimately level up humanity in a way that will dramatically change many industries, including advertising and marketing.