Twenty years ago, a team led by Giacomo Rizzolatti at the University of Parma in Italy made a radical discovery: mirror neurons. These specialized brain cells were found in Macaque Monkeys and would activate when the monkey performed an action and when it observed another monkey performing the same action.

Mere agreement A similarity-based persuasion mechanism

You can create more engaging, relatable, and persuasive sales interactions by understanding and using mirror neurons. Want to discover additional ways to get your prospect's mirror neurons to fire on command? Join me for this week's podcast on Use Mirror Neurons To Influence Without Detection. I will take a deep dive in the science and application of mirror neurons.

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