The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition?  Our cognition is a mental process that uses thoughts, beliefs, experiences, and past perceptions.

That means when people behave in a manner that is inconsistent with these cognitions (beliefs, thoughts or values), they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent.

This allows us to live with our thoughts, manage our day-to-day activities, and allows us to sleep at night.  Have you ever proved someone they were wrong?  Have you ever backed them into a corner? What happened?  You made the perfect case, but you never heard from them again.

How do you use dissonance with your daily persuasion?  How do you get others to persuade themselves?  Join me for this week’s podcast on  Double Dog Dissonance - Persuade Under the Radar. Discover ways to help people convince themselves.

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