The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect’s attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information. 

Latent Learning - How We Subconsciously Pick Up Information

Join me for this week’s podcast on The First Gatekeeper - The Reticular Activating System (RAS).  I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence.  Learn how to use the RAS to keep their attention and get them to focus on you and your product/service.

 DEAL OF THE WEEK