A common belief our society has about sobriety is that it's boring, sad, and ultimately...uncool. The girls address this from their own perspectives, including what their beliefs about sobriety were before they stopped drinking, how and when that perception shifted, and how they feel about it now. Although the episode is titled "uncool" it's about so much more. It's about how to navigate doing something that society doesn't largely support, how to deal with breaking tribal expectations and norms, and how to navigate the period of groundlessness that inevitably occurs when we begin living for ourselves.