Eduardo Porto Carreiro moved to Atlanta in 2017 after spending five years in New York City and previously ten years in Los Angeles. He first joined the Rocket Farm team as a Beverage Manager overseeing JCT, Marcel, and The Optimist in Atlanta and also became the Beverage Director for the restaurant’s independent concepts. Having studied Applied Economics and Management at Cornell University followed by an extensive career in both wine retail and fine dining programs, he brings an enthusiasm for sharing the stories of winemakers, farmers, craft distillers, and small brewers to his current role in the Southeast. He believes the greatest skill needed to excel as a sommelier is listening to guests so that you can provide a positive, warm, and unforgettable experience. We talk about the Atlanta wine community and how he emphasizes the importance of wine education opportunities for his staff. He talks about how acting as a catalyst for creativity and integrity in the beverage programs keeps him focused and inspired. We also dive into the concept of wine “fluency” as a continuous pursuit of education and communication in the wine industry. You can follow @_educardo_pc on instragram for his insights, and you can visit www.rocketfarmrestaurants.comto learn about the restaurant group.

Recorded March 10, 2022