In this episode, Peter describes the transformation of the retail experience. In the past, you might think of something you need, look it up in the Yellow Pages and then go to the store to see if it was in stock. In the future, you might instead have a frictionless conversation with your AI, which is always listening and knows your preferences. 
 Dan and Peter talk about the fact that every company will eventually go bankrupt. If you’re not constantly trying to fundamentally reinvent your company now, how can you make a massive change?
 Peter gives the example of ExP Worldwide, a company that went from the 2008 real estate crisis to reinventing as a fully virtual company with zero offices and a virtual campus for staff to meet online.