Women bring something unique to the trades industry, to their customers, and to their employees. The female contractors who stand out most are the ones who are hungry to improve.

In this episode, I chat with Desiree Grosman, Business Coach at Female Home Service Pros, about the 4 top challenges facing female owners in the trades.

Here are some topics we highlight in the conversation:

- The difficulty of money management

- Gaining the respect of your employees

- The dynamics of husband-wife partnerships

- Why a rebrand can be super effective

- Hire year-round by keeping a database of potential employees

Check out these resources we mentioned:

- Dan Antonelli: 10 Takeaways on Rebranding for Breakout Success

- The E-Myth by Michael E. Gerber

- Profit First by Mike Michalowicz

- The Go-Giver by Bob Burg

- The Contractor's Guide To Saving 30+ Hours Per Week

If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, or here.

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