Every year it happens. Black Friday. That one day where retailers apparently lose their mind and start giving away massive discounts in order to lure bargain hungry shoppers. The urgency created on Black Friday is unparalleled!

On this episode Kurt and Steve discuss what retailers do right on Black Friday as opposed to what they do wrong. Using some of their tactics could turn your prospects away...or it could create massive legitimate urgency that will spike your sales, big time. Tune into this episode for more info!