We are just going to come right out and say it, repeat clients are the best clients. It doesn’t matter what business you’re in, working with people you know and like makes business so much more fun. In addition to making work feel like you’re just going to see friends it also maximizes your marketing ROI. Whether it’s real estate, or another industry it’s all about relationships, and if you want to increase your marketing ROI you want every relationship you build to become one where they come back to you again and again. But how do you get clients to become friends and work with you again and again? The first thing you’ve got to do is keep in touch. And we don’t mean some phony mailers to try to reel them in for the next sale, we mean checking in about what they’ve actually got going on in life, and keeping up with what they are doing and forming a genuine relationship. If you can actually create an authentic connection you won’t even have to sell them anything. For us it’s all about quality over quantity. This week we talk about how to actually build relationships that last and give you some ideas on how to keep in touch. Let’s dive in!