One way to reach the Spanish speaking population of the U.S. market is to make your ads in Spanish, not in English with Hablamos Español pasted on.

In this episode, I chat with Mario Campirano, Owner at Express Electrical Service, about his pride and passion for marketing to Spanish speakers and uplifting his local community.

Here are some topics we highlight in the conversation:

- Mario’s journey from digging trenches to 32 trucks in the field

- The family feel of his company culture

- His calling to help others pursue their dreams

- Strategies for marketing to Spanish speakers in the U.S.

- Recruiting and training electricians

Check out these resources we mentioned:

- Pew Research Center

- Zippa.com

- Los Titans presents Spanish in the Trades

If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here! 

Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.