When you let your clients delay payment, they’ll start to question their decision. But when you ask for upfront payments, your clients become more committed to you. Michelle Weinstein’s guest today is Paul Ross, Master Sales Trainer and author of Subtle Words That Sell. Paul explains that you’re not selling products or services. What you do is you’re selling decisions. You’re extending an opportunity for the person to be more successful with your offer. With upfront payments, you give your clients the opportunity to be committed! Tune in and attract committed clients!

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