Happy New Year!

We're back with the first episode of 2015!

If you we're asked "do you have a rewards card with us" last time you were shopping, you're not alone. Business are loading up on rewards programs like never before, in hopes of enticing you to return and buy more stuff from them. As it turns out however, a good old fashioned "thank you" is more effective. Kurt and Steve discuss this recent study on this episode.

Well it's 2015. It's time to set goals. You're either excited about that or you're rolling your eyes saying "not again!" Whatever you think about it, however, it's important. Setting goals (in writing) is one of the main attributes that differentiates successful persuaders from failures. Check out this episode for some concrete tips on how you can set goals more successfully in 2015!