Episode # 73:  Dan Heck, Assist AD/Marketing & Fan Engagement, Auburn, AL

Today we travel back to the college ranks and sit down with the Assistant AD for Marketing & Fan Engagement at Auburn University Mr. Dan Heck. Heck oversees and directs the Athletics Department’s marketing and promotional plans for all 21 sports at Auburn and has served the university since 2016. Dan shares some great ideas and concepts in this episode that can be used at the high school level easily. 

On a side note, since our conversation with Dan he has accepted a new role at the University of Alabama where he will serve as the Associate Athletics Director for Strategic Marketing. Let settle in and get to know Mr. Dan Heck

1:05 - Introduction 

6:15 - The Role of AD for Marketing & Fan Engagement

11:55 - Incorporating Marketing & Fan Engagement Strategies in a HS Athletic Dept.

14:31 - Learning about Title IX

21:22 - Student Section Leaders

31:41 - Lessons Learned from Butch Thompson

41:39 - Gaining Traction with Fundraising

47:34 - Learning from Collegiate ADs

51:58 - Using Google Analytics

55:59 - 2 Minute Drill

Social Media Connections: Twitter:  @danielfheck

About Hangin With The AD Podcast….

Hangin with the AD is an interview style podcast where Don Baker, Cobb County School District Director of Athletics, partners with Josh Mathews, Pope High School (GA) Athletic Director, to discuss hot topics and lessons learned with leaders in the world of athletics.  These leaders include high school athletic directors at the district and local school levels; college athletic administrators; leaders in spaces that connect to athletics such as nutrition, wellness, recruiting, student-athlete recognition; current and former athletes; and others, who can help athletic administrators develop themselves and their programs for a better daily experience for their athletic communities.          

We hope you enjoy the time we spend with these special guests.  Please leave us a review or rating to help us know how you were benefited from this podcast or how we can improve it.  Thank you for listening.  And until next time, thank you for spending your time, Hangin with the AD.         
 
 Don Baker, CMAA.... Director of Athletics for the Cobb County School District in Georgia. @CCSD_AD (twitter & instagram)

Josh Mathews, CMAA...Athletics Director at Pope High School in Marietta, GA (East Cobb) @jwmathews14 (twitter & instagram)