In this episode of Start Scale Succeed, Nicole is joined by Jason Nelson, digital retail expert and holistic e-commerce consultant. This is a must listen for anyone with an online retail store. Find out how to grow your online sales, optimise SEO, and create a better customer experience on your website.

KEY TAKEAWAYS

• Only ten percent of small businesses succeed within their first year.
• Make sure you choose the right platform. Squarespace or Wordpress are great but require fine tuning and every time you grow, you’ll have to spend time configuring your website to adapt to your needs. Don’t spend too much time working on your website. Jason recommends Shopify because for e-commerce, it does 98% of what you need out of the box.
• Your website should be easy to navigate. Your most popular products should be in the navigation bar. Remove the home button, the customer will click the logo to go to the home page and it just takes up space.
• Optimise image sizes for your website. Shopify will tell you how to do this.
• Make sure your shopping options are only one click away. The more clicking around someone has to do the easier it is to lose the sale.
• The best performing websites are black text on a white background. Different colours make it harder for the readers eye to digest the words on the page.
• Create a waiting list for sold out products. Have an automated e-mail when the item is back in stock to make customers feel like they are getting a premium service from you. You will get a higher conversion in terms of sales.
• Don’t bother with advertising online until you have optimised your e-mail marketing. Your existing customers are more likely to come back and cheaper to advertise to.
• Your e-mail marketing should be generating roughly 30% of your sales. If this isn’t the case then you aren’t marketing yourself to your mailing list well enough.

BEST MOMENTS

‘Getting caught up with the speed of your website is a tunnel I wouldn’t go down’

‘It’s seven times more expensive to sell to a new customer than it is to sell to an existing one’

‘If there’s a big brand who already do what you do, then you can target their audience through Facebook advertising’

VALUABLE RESOURCES

www.jasonnelsondigital.com

Jason's Instagram

www.klaviyo.com

www.shopify.com

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

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Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall