Building an evergreen business has become the dream for a small business or entrepreneur, but what does it actually mean to be an evergreen business? An evergreen business is one that is driven by marketing, products and services that don’t have an expiration date. Things that are timeless that someone will return to long after they have been published. Think the opposite of flash sales and seasonal promotions. Being evergreen is creating something that is repeatable, scalable, and provides value that stands the test of time. And maybe even makes you money while you sleep. 

This week Kristi sat down with Allison Burns of Allie Marie Design, a graphic designer and brand stylist here in the Minneapolis area, and she shared how she has done just that with her business all while balancing motherhood, marriage, making time for herself and preparing for the arrival of baby #2. Being an entrepreneur isn’t for the faint of heart and Allison is opening up her heart and sharing what life really looks like behind the scenes juggling all the things and finding and defining work life balance.This podcast episode is inspiring and one that will meet you right where you are at. Are you a mompreneur juggling small business, life and searching for harmony in it all? This episode is for you. Let’s dive in!