Today I'm going to talk about a new avenue of marketing we have found here at Color It. As many Facebook users know, last year the platform pushed for Messenger to be its own stand alone app. We have found a great tool called ManyChat that creates a Facebook Messenger mailing list. This allows us to send marketing messages to potential customers through Facebook Messenger.

Now, there are some restrictions, but as long as we are paying Facebook for advertising, we can use Messenger as a marketing tool. The response to these messages has been overwhelmingly positive. We have done a couple of campaigns or "sequences" as ManyChat calls it on Facebook Messenger and I'm excited to share the surprising results from it!

Here are the points from today's episode:

• What is ManyChat?
• Chat apps are replacing email marketing.
• How ManyChat works with Facebook Messenger.
• The Color It contest we launched through ManyChat.
• Color It's 23 Download Promotion.
• The restrictions Facebook puts on us when using Messenger.
• The awesome results we have gotten from using ManyChat!

I have a couple of speaking engagements coming up:

1. Global Sources -- Hong Kong, October 17-19.
2. EcommerceFuel Live -- Laguna Beach, CA, January 11-13, 2018.

Also, make sure you follow us on Facebook. We do live episodes on our page, so go like the Ecom Crew Facebook page and you will be notified when an episode is about to start.

We have some sponsors to thank as well. The first is Stamped.io, which is a great tool if you need to get some quality reviews for your Shopify store. The second is AsiaInspection, both Dave and I use AsiaInspection when we have to inspect a shipment from China. Both of these sponsors are great partners and we're happy to have a relationship with them.

Resources Mentioned Today:

AsiaInspection

Color It

Ecom Crew

Ecom Crew Facebook Page

EcommerceFuel Live

Facebook

Facebook Messenger

Global Sources

ManyChat

Stamped.io

Zipify

If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to [email protected]. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!